Philippines Advertising companies

With regard to the Advertising Industry in the Philippines, ABS-CBN’s Corporate Communications Head Bong Osorio said that advertising in the Philippines is indeed faced with crisis and somehow related it to this year’s Ad Congress’ theme. “Just like any other major industries, it’s challenge, but as we say, in every challenge there’s an opportunity that can be looked at, kaya nga perspective, this may be a perspective that is problematic but there are several other perspectives you can look at where you can find opportunities,” Osorio explained. When asked if the Ad industry is also affected with the downturn, “Very much, but it’s not the only one, I think it’s the whole economy. There are clients who reduced their advertising expenditure and if you do that, that means there would be less advertising work for agencies to do and less spots that you’ll be seeing in networks like us. It’s a synergy of possible results that can emanate from one action.