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Advertising Agencies are getting Digital Marketing Managers. Companies and even politicians are putting up New Media Departments. That is a validation of the need for internet marketing specialists in the Philippines. It’s no longer a want, it’s a need. E-Marketing has no where to go but up especially with the massive growth of Filipino internet users.
In the US, Permission Marketing is the primary model. In the Philippines, we’re still transitioning from the traditional static banner ad placements. In fact, companies are just starting to get on the internet bandwagon. I’d say that we’re still going to be in the static banner ad era for a few more months, maybe years. This can also be correlated with the number of internet users in the country. It was only in the past 2 years that the internet community experienced massive robust growth. Because of the market size of the net and the high cost of traditional media, more and more companies are turning to the internet to promote their businesses.