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Marketing & Advertising Companies Manila, Philippines Branding and the right media mix is important in reaching the target market for your products and services. Going to a professional advertising agency that makes use of research data in planning and choosing media with impact and allocating budgets for a brand's media mix has become beneficial for many marketers. But having access to a reputable media agency is prohibitively expensive and not everyone has the funds to do so. Unless you have deep pockets, access to television advertising, buying radio air time and placing your product on the huge billboard in EDSA is out of the question for most marketers particularly TV advertising from our country's top two local networks GMA and ABS CBN. Even purchasing advertising from cable TV is also out of reach for most. But there are some alternatives to TV and print media that does not cost as much for those who are on a tight budget but if properly positioned, targets your intended audiences.